From house occupation to pop-up-event

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A newspaper article on interim uses (and pop-up events) in Zurich as a driving force for business investment. A few sentences from the article translated:

“In the past, landlords would do everything to discourage squatters, today they give them a valid contract.”

“Liberal handling of squatters exerts pressure on landlords, to renovate immediately or release for interim use.”

“[…]interim uses cover operating costs of empty properties. They contribute retaining value because interim users invest in infrastructure. And interim use enhances the image of the place. A non-place is transformed into a place to be. The value of the property increases. Not the least, illegal squats can be avoided.”

” ‘Zurich owes a lot to the 1980s squatting movement’, says ETH-lecturer Philippe Klaus. Cultural interim uses like those on the Gerold-Areal or in the Toni-Molkerei have helped to free Zurich from its image as a somehow rigid financial hub and to present the city as lively and innovative place. ‘Interim uses have become places for business start-ups’, says Klaus. Emphasising that this is worth mentioning the more so as in Switzerland, compared to other countries, the government provides for only little start-up financing contribution for young entrepreneurs.”

The Wikipedia entry ‘pop-up retail’

 

Author: ignazstrebel.net

Ignaz Strebel is an urban geographer and senior scientist at the University of Lausanne. His research is on the social and material practices that make up and transform urban systems. Using ethnography and audio-visual projects, he currently researches building care work, energy infrastructure services and the transformation capacities of prefabricated buildings.

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