From house occupation to pop-up-event

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A newspaper article on interim uses (and pop-up events) in Zurich as a driving force for business investment. A few sentences from the article translated:

“In the past, landlords would do everything to discourage squatters, today they give them a valid contract.”

“Liberal handling of squatters exerts pressure on landlords, to renovate immediately or release for interim use.”

“[…]interim uses cover operating costs of empty properties. They contribute retaining value because interim users invest in infrastructure. And interim use enhances the image of the place. A non-place is transformed into a place to be. The value of the property increases. Not the least, illegal squats can be avoided.”

” ‘Zurich owes a lot to the 1980s squatting movement’, says ETH-lecturer Philippe Klaus. Cultural interim uses like those on the Gerold-Areal or in the Toni-Molkerei have helped to free Zurich from its image as a somehow rigid financial hub and to present the city as lively and innovative place. ‘Interim uses have become places for business start-ups’, says Klaus. Emphasising that this is worth mentioning the more so as in Switzerland, compared to other countries, the government provides for only little start-up financing contribution for young entrepreneurs.”

The Wikipedia entry ‘pop-up retail’

 

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